What Is The Average Usage Of Internet Per Month – A total of 5.07 billion people around the world use the Internet today – corresponding to 63.5 percent of the world’s population.
Internet users also continue to grow, with new data showing that the world’s population grew by more than 170 million in the 12 months to October 2022.
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There are now at least 3 billion people who are not “connected” to the Internet, with most of these people in South and East Asia, and Africa.
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This means that there is still a lot of work to be done before the world reaches the goal of “universal access”, and the quality of people’s Internet access is still an important consideration.
However, Internet users continue to grow at an annual rate of 3.5 percent, and current trends suggest that two-thirds of the world’s population should be online by the end of 2023.
What’s more, the ongoing coronavirus pandemic continues to have a significant impact on Internet user research, so actual user numbers and growth rates may be higher than current data suggests.
The majority of internet users in the world – 92.1 percent – use a mobile phone to go online at least some of the time, and mobile phones account for more than 55.7 percent of our online time, as well as nearly 60 percent of global internet traffic.
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However, about two-thirds of Internet users in the world’s major economies still use laptops and desktop computers for at least some of their online activities.
Social media usage continues to grow well, with total global users reaching 4.74 billion by October 2022.
That equates to 59.3 percent of all people on Earth, and shows that more than 93 percent of Internet users use social media every month.
The number of social media users around the world has increased by more than 4 percent in the past 12 months.
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190 million new users joined social media between October 2021 and October 2022, which equates to a growth of more than half a million new users every day.
Social media growth rates have slowed down in recent months compared to the growth rates seen during the COVID-19 lockdowns, but with the average global user only increasing by 0.7 percent between July and October 2022.
However, a slowdown in growth is perhaps to be expected, especially now that more than three-thirds of “eligible” viewers aged 13 and older use at least one social media platform a month.
New data shows that more than two-thirds of the world’s total population now use a mobile phone, with the number of “unique” mobile users reaching 5.48 billion by October 2022.
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Meanwhile, the number of cellular connections connected to smartphones continues to increase, and the latest figures show that smartphones now account for 4 out of 5 of the world’s mobile phones in use today.
Our Digital Statshot Global 2022 October report is packed with 280 slides containing all the latest important digital statistics from around the world.
You can read the full report in the SlideShare embedded below (see where that doesn’t work for you), but click where you want to dig deeper into all the context, trends and implications of these numbers.
Note: We update the numbers on this page regularly, so if you want to link to a specific set of statistics, you will be safe to link to one of our “static” reports – click here if you want help finding the right one
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You’ll find links to some of our latest reports below, but just click here if you want to find our full library of in-depth insights and trends.
Everything you need to know about the digital world in October 2022, including the latest statistics for internet users, social media users, mobile users, ecommerce activity, and digital marketing trends.
An in-depth analysis of the digital trends and issues that will impact marketing success in 2023 and beyond.
Everything you need to know about the state of the digital world in July 2022, including all the latest data, topics, trends and insights. This quarterly update includes detailed analysis of people’s digital news habits, and new statistics for time spent with social media platforms.
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If you expect digital to return to “business as usual” in 2022, you’ll want to revise those expectations.
Our new Digital World Overview 2022 report – published in partnership with We Are Social and Hootsuite – reveals that the majority of the connected world will continue to grow
At nearly 8,000 words, this article is quite the beast, so brace yourself, and prepare for a full feast of facts and figures.
As always, I want to start by saying a big thank you to the world-class data partners who made this year’s reports possible, in particular:
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Before we get into the numbers, I would like to encourage all readers to review our detailed notes on the data to understand how changes in data sources and procedures affect this year’s numbers.
I would recommend starting with this video, which provides a handy summary of this year’s major topics and trends.
You can find the 2022 Global Digital Trends report in the SlideShare embedded below (click where that doesn’t work for you), but read below for my full analysis of this year’s top findings.
These numbers provide valuable space for digital adoption and growth, but also for understanding what people really are
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This year marks the tenth anniversary of the first global report in our Digital Reports series, so we can look back at every decade of digital data.
If you want to enjoy some nostalgia, you can find our first Global Overview report here, while all subsequent reports in the series are also available in our free library.
You can also find my comprehensive assessment of key trends over the past decade in this in-depth article.
Note that there is significantly more data available today than there was at the time we made many of our previous reports, however, some of the numbers I cover below may not match those used in previous published reports.
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Kepios research shows that Internet users have doubled in the last 10 years, rising from 2.18 billion at the beginning of 2012 to 4.95 billion at the beginning of 2022.
That results in a compound annual growth rate (CAGR) of 8.6 percent for the last ten years as a whole, but – as you can see in the graph below – annual growth rates have changed significantly from one year to another.
The latest data suggests that internet users have grown by 192 million in the past 12 months, resulting in an annual growth of just 4.0 percent in 2021.
However, we strongly suspect that this low growth number is a result of challenges related to data collection and reporting during the ongoing COVID-19 pandemic, and that these numbers do not reflect the actual growth of Internet users. recent years. .
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As a result, there is a very good chance that we will report higher figures for growth between 2021 and 2022 when more new data becomes available.
That is higher than the 1.48 billion generated in 2012, and it means that social media users have grown at a CAGR of 12 percent in the last decade.
The growth of social media users continues at a double-digit rate of 10.1 percent even in the last 12 months, but I admit that I am surprised that the growth rate between 2021 and 2022 is above the pre-pandemic levels.
For context, the latest data shows that 424 million users started their social media journey last year, equivalent to an average of more than 1 million new users per day, or about 13½ new users
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However, anyone who was clamoring to connect on social media before the pandemic was most likely to join during the early days of the lockdown in 2020, so I doubt any meaningful portion of the growth in the past 12 months to say something like “The COVID Effect”.
Furthermore, with social media users now accounting for 58.4 percent of the world’s population, we should expect growth rates to start slowing down in the next few years, and this may be the last time we report. double annual growth. social media users.
The good news is that we should see social media users reach the equivalent of 60 percent of the world’s population sometime in 2022, so even if growth rates slow, the overall reach potential of social media should still be on offer. have a lot to be excited about. for
The data shows that the number of people who are “not connected” to the Internet has dropped below 3 billion for the first time.
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This is a major milestone in the world’s journey towards equal digital access, and has significant relevance as the role of connected devices has moved from luxury to lifestyle, especially during the COVID-19 pandemic. .
More than 1 billion people are offline across South Asia, while nearly 840 million people are still unable to get online across Africa.
For you are right, the middle age of the
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