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For most people, when they think about making money from a website, the first thing that comes to mind is classifieds and online stores. However, these methods do not work for all sites. That’s why it’s good to know how to monetize your website without ads and products.
Ways To Make Money With Your Website
Fortunately, there are many strategies you can use to make a living online. No matter what type of site you have, you can find a method that best suits your brand to increase your earning potential.
Ways To Make Money From Your Website %
In this post, we will talk about why advertising or products are not the best source of income for your site.
There is no denying that you can make money on your website through advertising and products. Many successful online stores, blogs and other sites have proven this. However, they are not the best sources of income for every website.
For starters, ads are an inefficient way to monetize your site. You need a lot of followers on your site to earn close to a significant amount of money. Ironically, ads can prevent you from gaining followers.
Ads can distract from your content and drive users away from your site, which can hurt your conversion rate. They reduce the quality of your site’s design and make you look less reputable. Without trust, it will be difficult to maintain an audience.
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Products present different challenges. The biggest problem is that it takes a good change to start. You have to invest in building your product before you can make money from it.
Also, you may not have the money to start with, especially if your site is very new. This means that you have a unique idea about the product that your users really want to buy. The process of selling products is long and expensive.
If you don’t have the money to launch a product line and don’t want to negatively impact your conversion rate with ads, there are still ways to make money online. The key is to find the best fit for your site and your users.
There is no doubt that online communities are valuable. However, there is something about meeting in person that appeals to many. Hosting private events related to your site and charging people to enter can generate some income.
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How detailed your event should be depends on how many people you expect to attend. It can be as small as a large conference or a local gathering. Either way, what matters is how much people are willing to pay for access.
You also need to consider the cost of accommodation, food and other necessities. If you don’t think you can cover the costs of the event and make a profit, this method may not be right for you.
Usually, hosting a private event works best if you have a large online community. People who are truly committed to your site and its other users are willing to put in the effort and pay more to participate.
Take WordCamps for example. Although these events are non-profit, the number of participants shows how active the WordPress community is and how they want to communicate face-to-face rather than through a screen:
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For some, hosting a big event can seem daunting. However, if you can do this, you can make money by allowing your site users to interact with each other.
If you have the design and development skills for it, you can get into the business of “turning” websites. The process involves buying sites, improving them, and then reselling them for a profit.
While it may seem strange to sell something you’ve worked so hard for, a site with a large following can sell for thousands of dollars. If your site has a lot of regular users and you don’t want to keep it, selling is not a bad option.
However, if you are not ready to part with your site, you can always buy and convert sites on the site. Online marketplaces like WebsiteBroker and Flippa are popular places to find, buy, improve, and then resell cheap sites:
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If you already have design and development skills, this method is easy. If you are a professional developer looking to expand your portfolio and income, flipping sites is an effective way to do so.
Accepting user donations is a simple way to bring in the money you need to run your site. If you want to create quality content, you may be surprised at the number of people willing to pitch in and help keep your site online.
This method works best for sites related to charities or other good causes. While there are blogs that run on charity, it’s easier to convince users to donate if your site aligns with their values.
Take, for example, the Humane Society of the United States. Their site has several call-to-action (CTA) buttons that invite users to donate, and links them to high-quality images of animals to grab users’ attention:
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If you run a non-profit organization, adding donation options to your site is a must. You can also use it if you provide free content like blog posts. Although it’s not common or significant, you can bring in some money from grateful readers.
Paid content creation is the easiest way to monetize your website. Most of the time, you don’t need to do any extra work. You can continue to create blog posts, online classes or any kind of content that you specialize in and pay for access to some of them.
One tricky part is striking the right balance between free and paid content. Giving away too much content for free can make users feel like they don’t need the content you’re paying for. On the other hand, paying for too much content can turn away visitors.
For this reason, paid content or membership works best for sites that have a steady following. If your users already know that they have to pay for your content, they will be willing to pay for it.
How To Make Money From Your Website
Also, educational sites that offer online courses or webinars can often use this method effectively. You can offer introductory courses for free and then charge for intermediate and advanced courses. A successful Codecademy example:
They offer many free courses because students who want to learn more know that they will pay for memberships and advanced courses later. Codecademy is a platform for many people who want to learn coding for the first time.
Having multiple income streams is a smart move. If your blog is having a slower time, for example, your Instagram influencer deals can cover you until things pick up again. Cross-promoting your content will help you earn more money across all platforms.
No matter what type of site you have or what your experience is, you can create more diverse content by exploring multiple media. For example, if you run a fitness blog, you can create workout videos on YouTube and host a podcast where you interview athletes.
Ways To Monetize Your Website (infographic)
Although self-promotion can seem a little awkward at first, cross-promotion is a great way to build your brand and reputation in your industry. For example, consider BobWP:
Bob Dunn runs an informative WooCommerce blog and podcast. It accepts sponsorships for both and uses each platform to promote the other. By driving traffic from his podcast to his blog and back, he makes the most of both sources of income.
Advertisements and products are usually ways to make money through a website. However, these strategies are not always the best. Ads lose user confidence in your site and products require upfront investment that you don’t have.
Do you have questions about how to monetize your website without ads or products? Let us know in the comments section below!
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