This article was written by Travis Boylls and staff writer Darlene Antonelli, MA. Travis Boylls is a writer and technology editor. Travis has experience writing technology articles, software customer support, and graphic design. He specializes in Windows, macOS, Android, iOS and Linux platforms. He studied graphic design at Pikes Peak Community College.
How To Share A Linkedin Job Posting
Do you think others will be interested in the job you found or created on LinkedIn? Fortunately, it’s very easy to share job openings on your LinkedIn network, as well as via email and your favorite social media apps. In this article, you’ll learn how to share job postings, including those you’ve created yourself, on LinkedIn from your computer, Android, iPhone, or iPad. We’ll also show you how to use LinkedIn’s “Join Hiring” feature to post new jobs for your company and share them on your network.
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This article was written by Travis Boylls and staff writer Darlene Antonelli, MA. Travis Boylls is a writer and technology editor. Travis has experience writing technology articles, software customer support, and graphic design. He specializes in Windows, macOS, Android, iOS and Linux platforms. He studied graphic design at Pikes Peak Community College. This article has been viewed 28,151 times. With over half a billion members, LinkedIn is a powerful recruiting tool that helps you post jobs, build your company’s brand, and recruit passive candidates.
There are two ways to post jobs on LinkedIn: through paid jobs that target passive and active applicants, or for free through your company page, personal profile, or LinkedIn groups.
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Paid Jobs reach LinkedIn members who have the skills needed for your job. When you pay for your job posting, LinkedIn offers:
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If you already have a LinkedIn account, go to step 2. If not, create a LinkedIn profile. It’s easy. Go to the LinkedIn homepage and follow the instructions to sign up for a new account. LinkedIn will ask you to provide your professional and personal information and add a photo.
You are ready to create your company page on LinkedIn. Click the “Work” drop-down menu in the top right corner of the page next to your avatar. The menu contains the option: “+ Create Company Page”. Click here to get started. You must select a unique company page URL and company description (250-2000 characters including spaces).
Think of your company website as a virtual showcase for potential candidates (and clients). This is where your job openings will live – and where candidates will form their first impression of your company. So sell your story. Describe your products, mission and values, as well as anything that sets you apart from other employers (e.g. benefits and benefits). Avoid using jargon – without it you will attract more qualified candidates.
Click the job posting icon (which looks like a folder) at the top of the home page, then click “Post a Job” on the right.
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You will be redirected to another page to re-enter your LinkedIn account information through the LinkedIn Recruiter login page. Enter your LinkedIn account information.
You will then be prompted to enter your company, job title, and location on your to-do list. LinkedIn will let you know how many of its members (potential passive applicants) have the same job title you are recruiting for. In this example, 730,014 LinkedIn members have the “editor” role.
LinkedIn will ask you to fill out a job description. It will also fill in a description of your business from your company’s website.
LinkedIn will complete the skills from the job description you entered. You will also be asked to select the required skills for your role. Entering the right skills list will put your job in front of the right candidates for the position. LinkedIn recommends introducing at least 10 skills to attract your target audience.
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LinkedIn offers two options: let candidates apply using their LinkedIn profile and receive email notifications when they do, or forward them to an external site to apply.
You can also use the Candidate Tracking System to collect your apps from LinkedIn and other job boards in one place.
LinkedIn uses a pay-per-click model for job postings. This means you will be billed based on the number of candidates who click on your listing.
You are ready to check your work. Enter your payment details. Note: LinkedIn’s click-to-pay model bills you monthly, but you can stop whenever you want.
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This works well if your company’s LinkedIn Page has dedicated people who could be potential candidates. Post the update on your website with a link to your work. Every time you post a new update to your website, it will appear in the news feeds of people who have liked your business page. Candidates can like, answer or refer people they know to your job posting, expanding your reach even further.
LinkedIn groups are places where professionals from the same industry gather to share content, develop business contacts, and post and view selected job opportunities. Many groups have special “Vacancies” sections where you can post your vacancies. For example, here’s a job posting in the Big Data & Analytics group:
Note: Group admins may review your request to join the group or ask you for more information before granting you access.
Share the vacancy on your own profile by simply posting an update with the news of the vacancy. Your professional contacts can see and share your update. Here’s an example:
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Good recruiting is not just about publishing job openings. It’s also important to build your brand to connect with passive candidates. Building a strong brand of your company opens the door to better employees, shorter time to fill and better retention rates.
Know your audience. Keep job descriptions clear, don’t ask too much, and sell your job and company. Make sure your descriptions relate to what LinkedIn identifies as the top three things candidates want to know about your company:
By highlighting new hires and employees on your company’s website, your company becomes more human. It will also show the best potential candidates that you care about how you treat your employees and that you take pride in their achievements.
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The way you write InMail says a lot about your business. Be polite, spell recipient names correctly and personalize your messages. Email templates can save you time, but it’s best to personalize your messages to chat directly with the passive candidate you’re trying to recruit. Read about their work, mention one of their achievements – double-check their name – and keep a short message – no more than 100 words.
Product updates, achievements, business news, events – if you’ve posted about these on your website, promote them on your company’s LinkedIn page or your profile. Your followers will appreciate these updates. Also consider publishing your own articles on LinkedIn using the LinkedIn publishing platform. The advantage of publishing on LinkedIn is threefold: you share your knowledge and experience, nurture your fans and develop and strengthen your own professional identity.
LinkedIn Recruiter and LinkedIn Recruiter Lite are subscription services that provide more InMail and more access to applicants – more than what you get from posting paid jobs.
LinkedIn Recruiter Lite gives you better visibility and access to candidates outside of the InMail profiles and messages you receive with your paid job posting. With LinkedIn Recruiter Lite, you can:
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LinkedIn is not only great for recruiting, it also gives employers the chance to strengthen their branding. Employers can create company pages, join LinkedIn groups in relevant industries, and participate in industry discussions. Companies can really prove to be even more attractive to potential candidates.
Keep it concise. Write shorter job postings to get more candidates. Don’t be too casual, let candidates know what to expect and don’t waste too much time talking about your company. With these tips, you can generate more apps for every job posted on LinkedIn.
The most important elements of good news for a candidate are the recipient’s name. Submit your business and roll up for grabs. Be Human – People get enough spam messages on LinkedIn! Show interest in what the recipient has done or accomplished. Ask a question or add a call to action to encourage a response.
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