How To Post An Ad On Ebay – As a paid advertising service, eBay Promoted Listings is an opportunity to expose your inventory to more potential customers. If used effectively, it can significantly increase the number of sales.
Listings promoted by eBay may appear in prominent locations similar to paid search engine ads.
How To Post An Ad On Ebay
Given the success of Amazon-backed products, which are used by half of all sellers, eBay’s paid service can help sellers make a big impact.
How To Sell On Ebay
Since eBay’s sponsored listings were first introduced in 2015, they have grown in popularity. Recently, its 2019 updates have helped it gain new momentum.
In the first quarter of 2020, eBay moved listings that generated $137 million in revenue. US dollar revenue – 109% more compared to the same period of 2019. period. More than 1.2 million more than 310 million sellers have been announced. That’s what they paid for.
An eBay sponsored listing is just like a regular listing. However, it contains the word “SPONSORED” and appears at the top of the search results.
EBay has started running sponsored ads on its homepage. This shows how much attention is being paid to advertising now.
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So if you want to sell more, this is definitely a proactive approach. Read on for the top five benefits of eBay Promoted Listings for sellers.
Promoted listings are all about increasing your product’s visibility to more buyers and increasing your eBay sales.
According to eBay, advertised listings in the US get 36% more views than organic listings. This number is huge, but it is based on 2018. Statistics – Since then, eBay has taken significant steps to make its sponsored listings more visible.
Starting in 2019, fall eBay sponsorship listings may appear at the top of search results. So far, they have been able to take only fourth and fifth places. Now, it’s not uncommon for eBay listings to occupy all five top positions.
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When sponsored posts appear, organic posts lose it. Thus, the value of the advertised listings on eBay can increase.
Note that the 2019 update means that if you run an eBay sponsored listing, your organic listing will no longer appear in the same results. Questions have been raised about how this will affect the visibility of shoppers using ad blockers. However, according to eBay, less than 2% of visitors block these listings.
Products in high demand with better sales prospects can be advertised to more potential buyers. Selling through published posts should have a positive impact by driving more traffic to your “best match” listings. This is less effective for unique items such as antiques and collectibles, where the best match search terms are specific and the competition is much lower.
The only item types currently listed as “Auction” or “Buy It Now Auction” have been removed.
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For each advertised item, you set a bid ranging from 1% to 20% of the final sale price. A fixed percentage of the final sale price plus selling and listing fees goes to eBay. You only get paid if a customer clicks on the advertised ad and buys an item within 30 days. The amount you pay depends on the rate you set the first time a buyer clicks on your ad.
If the product is returned or the buyer does not pay, you are entitled to free advertising credits. If the product doesn’t sell, you don’t pay.
You can also see trending data for specific ad metrics. Monitoring these trends will help you set competitive rates and ensure your ads are shown.
Your listing price, image, and product description are taken from the original eBay listing. In that respect, it’s actually a pretty simple process as long as you have all the right parts.
Ways Ebay Promoted Listings Will Boost Your Sales
You don’t have to worry about writing new copy or doing photo shoots – and if you update your listings, your ads will automatically change too.
Listings advertised on eBay are “in good condition” and available to all sellers who have made recent sales. You don’t need to shop on eBay anymore.
These eligibility criteria may seem vague, but as long as you have excellent customer service records and maintain a good eBay feedback rating, you should be fine. If not, you can review the vendor’s standards board to see what needs improvement. It is updated on the 20th of every month.
Sellers of all sizes can take advantage of Promoted Listings when qualified. A simple setup does not require a marketing team.
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The factors that determine where and when an ad appears are the speed of the ad, the quality and relevance of the listing. The more you spend on advertising, the more it will be seen. Competing for popular, high-value products in highly competitive categories means offering more.
If you sell seasonal, event-based or public holiday products, increase their visibility with preset campaigns. Advertised listings on eBay can help you get up to speed and avoid full inventory at the end of the season.
Creating a pre-season campaign will help you get more exposure for your products – and it won’t cost you much. Remember that you only get paid if the person converts within 30 days, so try to catch people looking for Christmas gifts in October.
EBay actually recommends using Promoted Listings to increase your top selling items. The idea is that these items are optimized for conversion (images, pricing, etc.), so even if you give up a percentage of your sales, you’ll theoretically sell more units and ultimately improve your overall revenue.
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But don’t necessarily take eBay’s advice as the final word on the matter. Many sellers have reported success using promoted listings to boost sales of slower-moving items.
Again, it’s a matter of trying to figure out what works best for your business. Fortunately, eBay allows sellers to track the progress of their…
As you experiment to improve your campaigns, you should keep a close eye on these metrics. Start with low ad rates and then increase them by one percent. Even a 1% minimum offer will increase your eBay sales.
Later, if you think you’re paying too much for an eBay sponsored listing, drop a percentage to see what happens.
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You can tailor your campaigns to your individual business goals. Just remember to think about 30-day windows.
Anything that increases product visibility, improves sales, and contributes to the bottom line should be a good thing. In this sense, promoted listings can be beneficial for sellers who know how to use them wisely.
On the active listing page, select the “Sell Faster” product option. Simply check the box, select an ad price, and add your list to the campaign.
This is to create more thoughtful campaigns. This is where you select a few listings, choose an ad rate, and start your campaign. Easy!
Everything You Need To Know About Advertising With Ebay’s Promoted Listings
Finally, if using your eBay advertised listings is really for you, you can upload them in bulk via a CSV file.
Advertised listings on eBay are easier than listings on Google or Amazon. There are no complicated rules and unlike CPC methods, you only pay on sales.
EBay also offers convenient features in the Campaign Manager. It highlights which posts will benefit the most from advertising. If the ad performs well, you can promote it internationally. Sellers can advertise on any eBay marketplace they ship to.
You also have complete control over the duration of your campaigns. Pause or play ads at any time.
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It’s still very important that the posts themselves are optimized for conversion. Otherwise, promoted posts will not be returned.
Finally, as with any e-commerce solution, it must be cost-effective. Only you can decide how ads work for your business.
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