How To Make A Page Load Faster – I hope you enjoy reading this blog post. If you want my team to do your marketing just for you, click here.
Page load time is obviously an important part of any website’s user experience. And often we let it slide to accommodate better aesthetic designs, new useful functionality, or adding more content to websites. Unfortunately, web visitors care more about speed than all the bells and whistles we want to add to our websites. In addition, page load time is becoming an increasingly important factor when it comes to search engine rankings.
How To Make A Page Load Faster
Next week, we will publish our additional article “Speed is a killer – why shorter page load times can significantly increase conversions” to elaborate more on this topic. For now, enjoy and share the infographic below.
Page Speed Optimization Consulting
About the Author: Sean Work is a former Marketing Director at Kissmetrics. Follow him on twitter (@seanvwork).
Hi, I’m Neil Patel. I am committed to growing a business. My only question is, will it be yours?
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he’s one of the top 10 marketers, and Entrepreneur Magazine says he’s founded one of the 100 Greatest Companies. Neil is a New York Times bestselling author and has been recognized by President Obama as a Top 100 Entrepreneur Under 30 and by the United Nations as a Top 100 Entrepreneur Under 35. Whether it’s a small local store or a large global company – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running a website is not. One of the factors that website owners fail to address is loading speed and how to make websites load faster.
Nowadays, there are more and more smartphone users. And with the advent of high-speed Internet access worldwide, the majority of users expect fast responses from the websites they visit.
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Many businesses have reduced their website load times and seen significant improvements in customer engagement, traffic and conversions. For example, Pinterest improved page speed, resulting in a 15% jump in organic traffic and an increase in their conversion rate.
Now that you are aware of the importance of website speed, let’s take a look at how slow website speed can really affect your business and how you can fix it. Keep reading!
Slow websites can quickly frustrate even the most patient internet users. Here are some statistics that drive this point home-
It’s quite an eye-opener, isn’t it? In addition, the average human attention span has decreased significantly. It claims to improve the user experience by improving the speed of the website.
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Industry statistics are even more worrying for smartphone users. Google reports that 53% of mobile users would abandon a website if it took more than 3 seconds to load. Especially for e-commerce stores, a slow web can lead to many abandoned carts and lost online sales.
A popular search engine like Google places a lot of emphasis on website speed when ranking business websites. A 2010 announcement by Google officially included page load time as an important factor in website ranking.
Search engine users are more likely to click on highlighted websites than the rest of the list.
To improve their user experience, search engines also monitor the time users spend on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.
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Slow web speed can negatively affect a website’s Google ranking. Which also means less organic traffic coming to your website. Moreover, more than 80% of Internet users who experience slow website performance never return to the website.
Less online traffic means less user engagement, less sales and even less return from online ads when hosted on the site.
On the other hand, faster websites not only attract more traffic, but also encourage online visitors to browse more websites and spend more time on the website. This helps increase the number of page views and the likelihood of user conversions.
Website speed and performance can ultimately affect business sales and business. research shows that 46% of dissatisfied customers develop a negative view of e-commerce. And 44% share their negative shopping experience with other potential buyers. Each of these can have a lasting impact on sales and business.
Ways To Make Your Website Load Faster
On the plus side, companies that have improved their website load times have seen significant improvements in sales and volume. For example, Mobify recorded a 1.11% increase in its transactions per session with a 100 millisecond reduction in load time. That resulted in a nearly $380,000 increase in the company’s annual revenue. Similarly, AutoAnything increased its sales by 12 to 13% by reducing page load times by 50%.
In addition to generating more sales, businesses can also reduce operating costs by improving the load time of their pages. Improved website performance is essential for businesses to minimize their investments in hardware upgrades and server resource usage.
This ultimately lowers their operating or operational costs in the long run and can add to the revenue generated.
On the other hand, slow or inefficient site performance can increase operating costs and decrease revenue. A Bing study on website performance and revenue found that a 2-second delay in search results can result in a 4.3% loss in revenue per user.
How To Make Your Website Load Faster
Business websites can be slow for a variety of reasons, such as using a shared web host, suboptimal website images or large amounts of video content, or even installing inefficient plugins on your website.
You can easily find out how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed These tools are easy to use and they show you how slow your website is.
Additionally, they help you identify the reasons for your website’s slow performance, giving you an idea of how to improve your site’s speed.
A theme is meant to help you design your website well. If you’re anything like us, you’d be tempted to use themes that offer tons of features, but such themes come at a cost. A theme can be heavy and can crash your website.
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When someone visits your website, it takes a while to load due to a heavy theme. You might consider changing the theme.
We all know how cheap shared hosting is and therefore one of the most popular types of hosting. With shared hosting, multiple websites are hosted on the same server.
In general, a website that gets hacked starts using more server resources than it should, affecting other websites on the same server. Therefore, if you can afford it, it is advisable to switch to a managed or VPS hosting service.
Many hosting providers or even backup plugins tend to store backups on your web server. Over time, the backup piles up and the server becomes bogged down. If so, you should move to a better backup service like BlogVault that stores backups on an independent server without affecting your website.
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If you’re still experiencing slow loading speeds even after fixing common website performance issues, chances are your website has been hacked or compromised by a malware infection.
Malicious code left behind by hackers can overload your server’s bandwidth and available resources and affect your website’s performance. What’s more challenging is that it is increasingly difficult to identify and clean up the latest malware infections.
We strongly recommend using a malware detection tool designed to detect malware that might otherwise slip through the cracks. For example, MalCare security plugin for WordPress websites can easily detect all types of malware.
Because it scans the website for many signals and variables to detect anomalies. Just like any other standard WordPress plugin, MalCare is easy to install and run for any new WordPress user.
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In recent years, several companies have seen significant improvements in customer engagement, inbound traffic, and overall sales. All they did was reduce the loading time by a few seconds (or even milliseconds!).
Providing a fast and consistent user experience on websites is now key to ensuring business success. We highly recommend checking the speed and performance of your website. You should also take steps to fix the issues that are causing your website to slow down.
Do you agree with the points we discussed or have some interesting insights? Let us know by leaving your comments in the section below.
This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has turned his side project into a profitable venture that is climbing new heights in the Indian startup space.
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