How To Get A Sponsored Post On Instagram – It’s an open secret that the cost of advertising to Facebook, Google and Instagram ads is increasing. With more advertisers joining and ad space not growing, brands are looking for alternative ways to increase their audience. Sponsored posts on Instagram are a huge new channel for brands. In this post, we share with you how to get sponsored on Instagram from day one.
If you’ve invested a lot of time into your Instagram page, now is the time to shine. Influencers, even with a small following, get sponsored on Instagram to pay several hundred dollars per post. According to an interview with Joe Gagliese, one of the founders of Viral Nation, a leading influencer agency, you can earn several thousand dollars per post if you reach micro-influencer status (10,000 to 50,000 followers). Influencers with up to 1 million followers can earn $10,000 per post, while those with larger followings can charge 6 figures per post.
How To Get A Sponsored Post On Instagram
As a brand owner myself, I have worked with countless Instagrammers and influencers who have reached out to me. This post includes tips from members of the municipality, so you can understand the sponsor’s perspective. The bottom line is that Instagram sponsorship is possible for anyone, regardless of the size of your followers, if you follow these steps. There are always brands that want to spread messaging in their products and services, and are open to influencers or Instagrammers with a strong personal brand to sponsor Instagram.
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If you’re looking for more exposure (or just want to get more out of your email list), it automatically puts you in front of similar brands so you can find more of your best customers. Get details here! How to Get Sponsored on Instagram 1. Build a strong Instagram page
Creating a strong page is the first step to getting sponsored on Instagram. A strong page will not only increase your followers and engagement, which determines how much you will be paid per post, but it will also attract brands to your page.
Whether you target food, lifestyle, travel, consulting or fashion, you need to find a way to stand out. Whether it’s a unique set for staged food photography or amazingly edited travel photos, find your niche and stick to it. Having a unique page will increase the chances that Instagrammers will pay attention and potentially follow you.
For example, check out Instagram influencer @voyage_provocateur. Each post is beautiful, featuring stunning nature or architecture in a unique and beautiful destination. The image features her back to the camera, creating #wanderlust. His bio reads “Exploring the world” and some of his next destination. Any Instagram user can find out about the page and travelers will follow them.
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To win in your niche, learn what others are doing in the space for content and experiment with similar formats. Also, make sure your photos/videos are visually consistent and your copy has the same tone of voice–after scrolling through your page once, potential sponsors should be able to recognize your photos even from the ‘Explore’ page. To help you win visually, we’ve compiled a list of the top 10 editing apps for Instagram posts and stories that you can try here.
Remember to comment on other Instagrammers with overlapping audiences and build genuine relationships with them, so their followers can find you too.
Consistency is key to gaining followers on Instagram, so it’s important to choose the ‘aesthetic’ that you think best represents your personal brand and stick to it across all your posts.
Your ‘aesthetic’ is the colors, textures, quotes and other visual patterns that appear repeatedly in your feed. All the best Instagram accounts have one. Take this example from digital artist @owakita_
How To Get Sponsored On Instagram: Guide For Influencers
As you can see, the feed has a clear and consistent visual aesthetic. All of her posts use neon-pastel colors of blue, pink and purple. There’s also a consistent theme: all the posts are digital renderings of Tokyo, and many include the artist’s use of ‘bubble’ icons superimposed on cityscapes.
Owakita’s followers know what to expect and follow him for that reason, which is why he’s managed to get around 35,000 followers so far.
Hashtags are a great opportunity to gain access to new followers and potential brands. The best part is that it requires minimal effort and you can use up to 30 hashtags in one post. This tool is great for creating a list of hashtags based on a single word, which is useful for gaining new followers.
You should also do some research on the brands you like to work with and look at the hashtags they use. If you have a product or have a post related to what you offer, try using hashtags so your team can find you.
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Posting consistently is essential to growing and engaging your followers. Brands see how active your page is before deciding to sponsor you.
Posting regularly on Instagram can be tiring. That is why we recommend the compilation in this post about social media productivity. Using a planning or scheduling tool like Sprout Social or Planoly will help you schedule your content while making your content look great.
Lauren Arboleda (@foodfromtheheart), who is part of the city, is an influence in the cooking space. He participated in MasterChef Latino 2019, developed recipes, as the author of the book ‘Pregnancy from the heart’. Lauren recommends creating lots of content, such as photos, videos and blog posts that showcase your potential as a content creator. They believe that this is the key to getting sponsors on Instagram.
Each page on Instagram can be seen as a community, its own social network, consisting of page owners, followers, and followers. Each post or story can be viewed as a channel for the community to interact over shared interests in content. Rather, engagement is a proxy for the strength of the community.
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Engagement is one of Instagram’s key metrics—yet it’s often overlooked. Brands running influencer marketing campaigns, however, realize that this is a predictor of campaign success. In a 2019 report by influencer marketing company Linqia, more than 89% of marketers measure and evaluate campaigns by their engagement level. Engagement goes beyond impressions, brand awareness and even clicks and conversions in this survey. We cannot stress the importance of engagement enough.
Karla Cola (@karla_cola), part of the township, is a fashion brand offering colorful and ethical handmade clothing and accessories. Sometimes Karla does sponsored posts in the form of products like hair ties, headbands and clothing. They are selective when it comes to choosing influencers: they only work with influencers with the right followers.
For example, Karla recently sponsored a post with Justine (@murri_mama), she focuses on “fashion and indigenous communities”. Also, his following is strong at 17.4k followers, which makes him a good choice. In addition to gaining exposure through each influencer community, Karla finds sponsored posts useful for capturing high-quality photos that are on-brand and reusable for her website and social media.
Engagement is important, but so is your reach. Even if you have a good engagement rate, if only 100 people see your post, you’re giving your brand limited value. That’s why the first thing brands will look at when deciding whether they want to work with you is your follower count.
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So the question is, how many followers do you need to sponsor on Instagram? Yes, we recommend that you have at least 1,000 followers before you start promoting your company, as this is the minimum required to be considered a micro-influencer.
If you can show good engagement and a clear target niche, that should be enough to start paying.
However, this is really the bottom of the range, so a more realistic target might be 5,000 followers, especially if you’re in a competitive niche and you’re not getting a lot of engagement on your posts. It all depends on how much value you can provide to the sponsor.
For example, @kydeanderic only has 3,862 followers, which is not very high but high enough to be considered a micro-influencer. In his case, the followers came from his YouTube channel, where he has more than 50,000 subscribers.
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It becomes clear that these followers are highly engaged with the content and Kyde and Eric gain loyalty and trust from them, which makes them more valuable in the eyes of the brand. Therefore, it should be easy for Kyde and Eric to find a brand to sponsor the broadcast.
Well, now that you know when you can start creating a company, let’s talk about how to do it.
Half the process of learning how to get sponsored on Instagram is learning how to reach out to companies and build your personal brand.
You may ask: how to get sponsors on Instagram? The first step is to create a list of brands that are relevant to your niche. For those who are just starting out with sponsored posts, it’s best to approach smaller brands (those that don’t have
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