How To Create Linkedin Business Page 2020 – Do you use LinkedIn? You may have a personal profile on it, but unless you’re actively looking for your next career opportunity, you probably don’t use it very often.
In a moment I will tell you why you should create a company page on LinkedIn and how to do it, but first I will tell you this. if you don’t check LinkedIn regularly, you’re not alone. The average LinkedIn user spends just 17 minutes a month on it. It’s easy to ignore this social network.
How To Create Linkedin Business Page 2020
LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders, some of whom belong to the so-called PayPal mafia like Hoffman.
How To Create A Linkedin Company Page: A 5 Step Guide
What is Paypal Mafia? This is a group of former PayPal employees who have started their own successful companies.
Perhaps the most famous PayPal alumnus is Elon Musk, known as the mad genius behind Tesla and SpaceX. But there are also a few other former PayPal employees who are doing very well. In fact, six of them, including Reid Hoffman, became billionaires.
This is an important detail in LinkedIn’s history, as the stellar team of founders and their Silicon Valley connections have undoubtedly played a huge role in the company’s success.
In 2003, LinkedIn acquired a Series A investment led by Sequoia Capital, a venture capital firm known for investing in many “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp, etc.
Linkedin New Feature
And the LinkedIn team did not disappoint. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it reached 10 million users.
In 2008, after several venture capital firms bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation).
In 2010, it was valued at around $2 billion, though by the end of the year its value had dropped to $1.5 billion. In the same year, it was ranked 10th on the list of Silicon Valley Insider’s 100 Most Valuable Startups.
LinkedIn grew rapidly in 2010-2011, going from around 500 full-time employees to around 2,100 full-time employees, and had an IPO in 2011.
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LinkedIn continued to grow at a rapid pace, but in 2016 its shares fell 43.6% in one day, losing $11 billion in market capitalization. What happened?
Apparently, investors weren’t impressed with LinkedIn’s 2016 projections (the company projected first-quarter revenue of $820 million instead of the $867 million expected by analysts) and decided to jump.
However, this “disaster” did not prevent Microsoft’s $26.2 billion acquisition of LinkedIn, Microsoft’s largest acquisition at the time.
Currently, LinkedIn has over 575 million users with over 260 million monthly active users. It is the largest professional social network in the world.
B2b Linkedin Marketing Strategies To Grow Your Business
You may be wondering why you should bother creating a company page on LinkedIn, a social network where users spend an average of only 17 minutes per month.
Not surprisingly, 79% of marketers consider LinkedIn to be a “very good source of leads,” and B2B marketers claim that 80% of their social media leads come from LinkedIn.
A great resource for using LinkedIn to generate leads is the Advanced Marketers Guide to LinkedIn (2019 edition now available).
The guide also recommends strengthening your organic strategy with paid advertising through Sponsored Content, Sponsored Posts, and Dynamic Ads.
Linkedin Ads Agency
We’ve also put together a juicy, in-depth guide on how to use LinkedIn for marketing success that you might want to check out.
After all, recruiting and retaining great people is one of the biggest challenges of running a business, and the stakes are high.
“Having worked at Facebook, Mint and now AppSumo, I know that the best people produce much more and can grow a business 100 times more than just a good person.”
She explains that recruiting top talent is like dating; They are already working in a great company, well paid and happy with their work.
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So Noah argues that you need to build relationships ahead of time so the best people think of you when they’re ready for another career opportunity.
Now think about it. What’s the best way to connect with a professional you’re impressed with but don’t know personally?
You see, if you email someone, they’ll want to check you out and join LinkedIn, so why not spare them the hassle and connect there?
That way, they can check you out with one click and make sure you’re serious.
What Is A Linkedin Profile?
With another click, they can take a look at your company’s website and see if it’s a place they’d like to work for.
Well, they’re on LinkedIn too, looking at job postings. They may come across your job posting through their network, even if they have never heard of your company before.
In short, if you want to attract the best talent, you must have a company page on LinkedIn (in fact, not having one can even scare away great people because it looks dodgy).
Well, if you want to increase his chances, you need to understand how it works.
Linkedin Personal Page Archives
However, if they can’t find what they need on your website, the next place they go is LinkedIn.
Simple. The writer forgoes mentioning your company and goes with one of your competitors instead. So make sure your company has a great website and a solid LinkedIn page.
Don’t forget to verify that you are authorized to act on behalf of the company by checking the box:
Note that if your LinkedIn account is new or you don’t have enough connections, you may receive an error message.
Linkedin Profile Picture Size (in Pixels)
This means that if you want a business page, you need to create your profile and expand your network.
The 5-step process of creating a LinkedIn company page is just the beginning, you need to optimize this company page if you want to get results. To do this, you need to take care of the following aspects:
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The About page is the first thing people see when they click on your company profile on LinkedIn.
Linkedin Usage And Revenue Statistics (2023)
Remember when you used to memorize dates for your history tests in high school and then forget them when you left the classroom? Memorizing these dates was difficult because humans are not capable of remembering facts, we are used to remembering history.
But what does that have to do with your LinkedIn page? Well, if you give visitors to your company’s website a handful of facts, their eyes will light up and they won’t remember much when they leave your website.
On the other hand, if you tell a story and do it well, people will remember it for a long time. They will remember your company too.
No, I don’t mean literally asking people for money in exchange for a product. I mean conveying the value of the product/service you are selling.
How To Use Linkedin Events
It’s important to understand that while a list of key product features may be helpful, you should always sell at discounts.
We are social beings. We’ve evolved to look to others when we’re not sure what we’re doing.
This is why social proof is so important. Nobody wants to be the first to try a new product.
Okay, that’s not entirely true, there is such a thing as early adopters who want to try everything under the sun.
How To Use Linkedin To Grow Your Small Business [infographic]
But most people aren’t like that. Most people don’t want to take risks with an unknown company. They definitely want something.
No problem if you’re just starting out and don’t have any social proof yet. You should work on getting it.
However, when you receive something, whether it’s a customer profile, a media mention, or an article in a reputable publication, you should add it to your About page.
An About page that tells your story, sells your product, and provides social proof is a great way to introduce your business to potential customers.
How To Create A Company Page On Linkedin (step By Step Guide)
However, it works as social proof for people who might be interested in working for your company because it shows that you are a legitimate company and not some shady place where employees are ashamed to be there. . their LinkedIn profiles.
What’s more, the employee list is a valuable resource for writers because it allows you to quickly see the structure of the company, understand who does what and reach the right person.
For example, if a writer wants to ask a question about your marketing strategy, they can simply send a message to your LinkedIn marketer.
This is important because as your business grows, you’ll get busier and you may miss out on a great media opportunity simply because you didn’t check your inbox in time.
How To Create And Company Business Linkedin Page For Your Small Size Business?
At the same time,
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