How To Create Life Page On Linkedin

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Do you use LinkedIn? You may have a personal profile on it, but unless you’re actively looking for your next career opportunity, you probably won’t use it that much.

How To Create Life Page On Linkedin

How To Create Life Page On Linkedin

In a moment I’ll tell you why it’s worth setting up a company page on LinkedIn and how to do it, but first let me say this: if you don’t visit LinkedIn regularly, you’re not alone. The average LinkedIn user spends only 17 minutes on it per month. It is easy to ignore this social network.

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LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders, several of whom are members of the so-called “PayPal” mafia, like Hoffman.

What is Paypal Mafia? Here’s a group of former PayPal employees who went on to start their own successful companies:

Perhaps the most famous student of PayPal is Elon Musk, known as the crazy genius behind Tesla and SpaceX. But there are also several other ex-PayPal employees who are doing very well. In fact, six of them, including Reid Hoffman, became billionaires.

This is an important detail in LinkedIn’s history, as the stellar team of founders and their Silicon Valley connections have undoubtedly played a major role in the company’s success.

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In 2003, LinkedIn raised a series A investment led by Sequoia Capital, a venture capital firm known for investing in many “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp and others. .

And the LinkedIn team didn’t disappoint. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it reached 10 million users.

In 2008, after several venture capital firms bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post valuation).

How To Create Life Page On Linkedin

In 2010, it was worth about $2 billion, though by the end of the year it had fallen to around $1.5 billion. That same year, it was ranked 10th on Silicon Valley Insider’s list of the 100 Most Valuable Startups.

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LinkedIn grew rapidly in 2010-2011, from around 500 full-time employees to 2,100 full-time employees, and had an IPO in 2011.

LinkedIn continued to grow rapidly, but lost $11 billion in market capitalization in 2016 as its shares fell 43.6% in one day. What happened?

Apparently, investors were not impressed with LinkedIn’s 2016 forecasts (the company predicted first-quarter revenue of $820 million instead of the $867 million expected by analysts) and decided to run.

However, this “disaster” did not prevent Microsoft from acquiring LinkedIn for $26.2 billion, which was Microsoft’s largest acquisition at the time.

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Currently, LinkedIn has over 575 million users, with over 260 million monthly active users. It is the largest professional social network in the world.

You may wonder why you have to create a company page on LinkedIn, a social network where users spend an average of only 17 minutes a month.

Not surprisingly, 79% of marketers see LinkedIn as a “very good source of leads,” and B2B marketers say 80% of their social media leads come from LinkedIn.

How To Create Life Page On Linkedin

A great resource for using LinkedIn to generate leads is “The Advanced LinkedIn Marketer’s Guide” (2019 edition now available!).

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The guide also advises you to strengthen your organic strategy with paid content advertising, Sponsored Emails, and Dynamic Ads.

We’ve also put together a handy and in-depth guide on how to use LinkedIn for marketing success that you might want to check out.

After all, recruiting and retaining great people is one of the biggest challenges of running a business, and the challenges are many.

“I worked at Facebook, Mint and now AppSumo […] I know that the best people produce a lot more and can improve a business 100 times more than a great person.”

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He explains that recruiting top talent is like dating: the best people get hired first. They are already working in a great company, earning well and enjoying their work.

That’s why, Noah argues, you have to build relationships ahead of time so the best think of you when they’re ready for another career opportunity.

Now consider this: What’s the best way to connect with a professional you’re impressed with but don’t know personally?

How To Create Life Page On Linkedin

You see, if you email someone, they’re going to want to check you out and log into LinkedIn anyway, so why not save them the trouble and contact them there?

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That way, they can check you out with one click and make sure you’re a serious person.

With another click, they can browse your company’s website to see if this is where they want to work.

Well, they’re also on LinkedIn, looking for job postings. They may come across your job posting on their network, even if they have never heard of your company before.

In short, if you want to attract the best talent, you must have a company page on LinkedIn (in fact, not having one can scare even great people because it looks weird).

Linkedin Best Practices

Well, if you want to increase the chances of it happening, you need to understand how it works:

However, if they can’t find what they need on your website, the next place they go is LinkedIn.

Right The writer thinks about your company and goes with one of your competitors instead. So make sure your company has a great website and a solid LinkedIn page.

How To Create Life Page On Linkedin

Don’t forget to verify that you have the right to act on behalf of the company by clicking the checkbox:

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Note that if your LinkedIn account is new or you don’t have enough connections, you may get an error message.

This means that if you want a business page, you need to grow your profile and expand your network.

The 5-step process of creating a LinkedIn company page is just the beginning, if you want to get results you need to optimize this company page. For this, the following aspects should be taken into consideration.

The “About” page is the first thing people see when they click on your company profile on LinkedIn.

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Remember how in high school you would memorize your date test dates and then forget them when you walked out of class? Memorizing these dates was difficult because humans are not programmed to remember facts, we are programmed to remember history.

But what does that have to do with your LinkedIn page? Well, if you present visitors with a bunch of facts about your company website, they will catch their eye and they won’t remember much after leaving the website.

On the other hand, if you tell a story and do it well, people will remember it for a long time. They will also remember your company.

How To Create Life Page On Linkedin

No, I don’t really mean asking people for money in exchange for a product. I mean conveying the value of the product/service you are selling.

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It’s important to understand that listing the key features of a product can be useful, but you should always sell based on the benefits.

We are social beings. We have evolved to look to others when we are unsure of what to do.

That’s why social proof is so important. No one wants to be the first to try a new product.

Well, that’s not entirely true, there is such a thing as early adopters who want to try everything under the sun.

How To Create A Company Page On Linkedin (step By Step Guide)

But most people are not like that. Most people don’t want to take risks with an unknown company. They want something specific.

It’s good if you’re just starting out and don’t have any social proof to speak of yet. You have to work on getting them!

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How To Create Life Page On Linkedin

However, when you receive something, whether it’s a customer review, a media mention, or an article in a prestigious publication, you need to add it to your “About” page.

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An About Page that tells your story, sells your product, and provides social proof is a great way to introduce your business to potential customers.

However, it acts as social proof for people who might be interested in working for your company because it shows that you are a legitimate company and not some crappy place where employees are too embarrassed to work there that their profile LinkedIn doesn’t say that either.

In addition, the employee list is a valuable resource for writers because it allows them to quickly check the company structure, understand who does what and reach the right person.

For example, if a writer wants to ask a question about your marketing strategy, they can simply send a message to the LinkedIn marketer.

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This is important because as your business grows, you will get busier and busier

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