How Do You Get Super Bowl Tickets – When Super Bowl LVI begins on Sunday, more than 100 million viewers are expected to tune in to NBC’s Los Angeles Rams and Cincinnati Bengals game.
PredictHQ, a data analytics firm, expects the audience to reach a record 117 million viewers, breaking the previous record of 114 million set in 2015 when Tom Brady and the New England Patriots faced off.
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Some will even come to watch an actual football game rather than the front section of the now-traditional ad blitz. A 30-second ad will cost $6.5 million in games in 2022, up from $5.6 million in 2021 for slot machines. In the first Super Bowl on January 15, 1967, companies could place an ad slot for $37, $500, approximately $320, $457, 2022.
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For your halftime entertainment, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar’s all-star hip-hop lineup will take the stage for 11 to 12 minutes.
In the first Super Bowl, however, the University of Arizona Symphony dominated the headlines at halftime. Twenty years later, in 1987, USC teamed up with Grambling State University for halftime of Super Bowl XXI. Things went downhill two years later when Super Bowl XXIII invited Elvis to perform an Elvis impersonation for halftime.
It wasn’t until the mid-1990s that the Super Bowl began to become the enterprise we know today, with the halftime show and commercials often overshadowing the game itself. Never in the history of Super Bowl ticket prices have we seen this more clearly.
According to Spectrum News 1, when Super Bowl LVI tickets first went on sale, the NFL offered 14 fares, ranging from $950 for upper-level tickets to $200 for the best seats. Upon final inspection, NFL officials confirmed that ticketing site Ticketmaster was asking $3 to $100 for the upper floor of the 532nd District of SoFi Stadium in Inglewood, California.
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According to StubHub, the average ticket price for Sunday’s game was $8, or $869, which would be the highest average price for a secondary-market ticket in the Super Bowl’s 56-year history.
As you’ll see below, while tickets today are more expensive than a new computer or kitchen appliance, it wasn’t that long ago that you could watch the Super Bowl for less than dinner and a movie. (Prices based on data from The Star Tribune, Bleacher Report, NBC and The Spun.)
This year marks the start of a modern fare approach to the Super Bowl. Tickets were still relatively cheap compared to what fans were expected to pay in 2020, until 1984, prices remained largely stable, with only occasional modest increases. At this point, the exercise is over.
The 1996 fare is notable because it is arguably when the Super Bowl began adopting modern pricing practices. This year has been a year of massive price increases since 1996 and not only have prices continued to rise; They have done so in dramatic fashion. This year is also an outlier, as rents decline thereafter.
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It’s only been in the past decade that Super Bowl tickets have become a luxury item for the truly wealthy or those willing to make the effort to save. From this point, prices begin to rise by hundreds of dollars between most years.
At the time of writing, the average Super Bowl LVI ticket is $8,869, a far cry from what you’d pay to see the game at around $91. The NFL offers free NFTs to Super Bowl attendees to honor their tickets and act as digital souvenirs.
Each spectator will receive a token that is unique to their respective section, row and seat. Giving out NFTs to fans is a way for the league to provide memorabilia as physical ticket stubs are a thing of the past. The Super Bowl is once again mobile-only tickets, a continuation of practice during the pandemic as the NFL and other leagues issue paper tickets to minimize interaction.
The giveaway expands on similar efforts by the NFL throughout the season, combining public interest in collecting ticket stubs with the NFL’s official NFT marketplace (in partnership with Ticketmaster).
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“Collecting ticket stubs has always been something our fans love, especially for the biggest game of the season, and offering custom Super Bowl NFTs allows us to enhance the game-day experience, while also allowing us to further evaluate the NFT space for future ticketing.” and event engagement opportunities,” Bobby Gallo, senior vice president of business development for NFL clubs, said in a statement.
The NFL will also release seven NFTs for purchase in honor of seven appearances in Los Angeles ahead of the Super Bowl. A new token will be stacked each day from February 6th through February 13th, when the final NFT will be released on the day of the competition, featuring artwork for this year’s tickets designed by local Southern California artists.
The league has issued more than 250,000 free NFTs associated with tickets during the season, and other tokens have been made available for purchase on its marketplace, representing specific clubs and games. Super Bowl NFTs for participating clubs the Cincinnati Bengals and Los Angeles Rams will go live today, with the winning team’s final token released later this month.
Meanwhile, the NFL has a separate partnership with Dapper Labs for an NFT marketplace called All Day, which will sell digital footage from previous games. The platform is similar to NBA Top Shot and is also a product of Dapper Labs.
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Asa Hiken is a tech reporter at Ad Edge, covering the intersection of the Web3 and marketing, including crypto, NFTs, and the metaverse. Vox Media may earn a commission if you purchase something from an SB Nation link. Please see our Ethics Statement.
Atlanta’s Mercedes-Benz Stadium has a capacity of 71,000 people, but if the public does not already have season tickets, fewer than 5,000 tickets are available to the public for Super Bowl LIII.
NFL rules and partnerships require most tickets to be claimed before they have any hope of being sold, so if you’re a fan hoping to get a ticket, it’s a nearly impossible task. As a regular Joe, how did you get your Super Bowl tickets?
According to ticketing site TickPick’s blog, the masses are at the bottom of the table when it comes to Super Bowl ticket availability. Both teams will receive the first allocation, with 17.5% of the tickets each. These tickets are available for players to gift to family and friends, and season ticket holders have the opportunity to watch games – either through team gifts or through individual sales.
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The home team (in this case the Falcons) gets the next 6.2% of tickets. As with participating teams, these are usually distributed to season ticket holders. From there, every other team in the NFL gets a cut — 1.2 percent per team, or 33.6 percent total. This is also available to players, media members and season ticket holders.
That leaves the final spot, 25.2 percent of seats reserved by the NFL. No, this is not available to the public. Instead, most of the partners and sponsors have been credited, sold or distributed years ago. These are organizations that manage travel packages, sell “fan experiences” and distribute them to employees through major league sponsors.
There’s an NFL-run lottery that gives away tickets, but you’re out of time. Give away 500 tickets per year to fans who send physical paper mail to their NFL address in New York City. This runs from 1st February to 1st June every year, meaning 500 tickets were booked long in advance.
At this point, your best bet is to get tickets that the NFL has sold to corporate partners. Sites like StubHub, PrimeSport, Vivid Seats and TickPick will offer tickets—if you’re willing to pay for them.
Tampa Super Bowl Tickets On Sale For Up To $24,301
Mercedes-Benz Stadium also has live NFL vendors, but these vendors are better known from the secondary market.
The cheapest ticket at the moment is $2,519 on Corner Nosebleed. If you want to sit on the lower floor, be prepared because the cheapest seats on the lower floor are $4,130 in the end zone.
Every year there are stories of fans being scammed by fake Super Bowl tickets. In 2018, a handful of fans paid anywhere from $2 to $800 for tickets to Minneapolis on Craigslist, believing they were getting the real deal — only to find they’d been scammed.
Ticket agents point out that the fraudulent tickets for Super Bowl LII are the best they’ve ever seen, so be careful out there. It is a media network that covers sports and entertainment business. From the way athletes, executives, musicians and creators move the business world
Getting Your Hands On A Super Bowl Ticket In The 1960s Was Easier Than You Think
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