Best Way To Create A Landing Page

Best Way To Create A Landing Page – We talk a lot about landing page optimization, but how do you create a landing page? Before you can start optimizing, you need something to optimize! There are many ways to create a landing page, from rolling up your sleeves and coding with HTML, CSS, and JavaScript to using web services that allow you to customize page templates.

In today’s post, you’ll learn how to create landing pages from the ground up and see which option is right for you. By the end of this post, you’ll be ready to create a landing page that will increase conversions. If it doesn’t look like the above, you may want to reconsider your life choices.

Best Way To Create A Landing Page

Best Way To Create A Landing Page

Very quickly – I want to indulge myself in something here. Unaware of the importance of a specific, relevant landing page, many marketers and entrepreneurs rely on Google and Facebook ads alone.

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This is a mistake that is as understandable as it is costly. Check it out – we got it. If you look at your website’s home page, it looks like the most intuitive page to navigate on the internet. It’s something you interact with every day, and without realizing it, you can mistake your familiarity with the site for its ease of use.

Even if your home page is really well designed, it’s still not a good candidate for your landing page. For example, if you’re advertising to a cold audience on Facebook, the people you’re referring to your website haven’t encountered your business before. Facebook probably won’t know how to navigate to your Facebook ad offers from your home page.

Therefore, using your home page as a landing page is very wrong. It confuses potential customers, and confused leads are less likely to convert. In fact, blurred perspectives are not necessary

The good news is that this is a preventable problem. By creating a landing page using the techniques I’ll describe below, you’ll set yourself up to get more conversions for your business. Because you’ll get more conversions without even touching your ads, you’ll do wonders for your return on ad spend (ROAS).

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Before we get into the nitty-gritty of creating a landing page from scratch, let’s get one thing straight – yes, you need to learn HTML, CSS, and other web technologies. However, learning to code websites, programming, building a supercomputer, or breathing life into a murderous robot intent on taking over the world is not the same as (artificial) life. Learning HTML, CSS, and JavaScript takes time and effort, but it’s not as difficult as you might think.

Hypertext Markup Language, or HTML, is the “language” of the web. HTML is not a programming language, but a markup language (as the name suggests) used to define the content and structure of web pages. Let’s see.

The basics of HTML are beyond the scope of this post, but there are great resources on the web that can help you learn. The best:

Best Way To Create A Landing Page

HTML defines the content and structure of web pages, while Cascading Style Sheets (CSS) defines the appearance of web pages. Style sheets are called cascading because changes made to a top-level style sheet can “cascade” throughout the page, allowing you to make large-scale changes to the appearance of your page by editing the code of one style sheet. letter

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In the past, CSS code was inserted directly into HTML documents, but this is not best practice – it will definitely work, but don’t get used to it. Keep your CSS and HTML code separate.

Again, we won’t cover attributes, values, selectors, and statements here, but there are plenty of resources to get you up to speed, including the pages listed in the HTML section above.

Check out CSS Zen Garden by Dave Shaw to get an idea of ​​how powerful CSS can be. It’s hard to believe, but every single style example you’ll see there refers to the exact same HTML code. Good, right? By making changes to your homepage’s CSS code, you can go back and experiment with wildly different designs without manually editing the HTML code of each page.

So you’ve created a functional (and very pretty) landing page – now you need to add interactivity. This is key to landing pages because you want your prospect to actually do something by downloading a white paper or asking for a sales call. This is achieved through calls using JavaScript.

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JavaScript is a “real” programming language, but it is often used as a client-side scripting language. Simply put, this means that JavaScript does a lot of work for your browser.

If you’re serious about creating your own landing page from scratch, it will require some technical skills, but the rewards can be huge. First, you have complete control over your site’s structure, presentation, and communication with your servers. You also get a lot of bragging rights for designing and coding your site. Templates? We don’t need porcelain molds!

However, this approach requires a bit more time to code – don’t be alarmed. There must be an easier way, right?

Best Way To Create A Landing Page

That’s why you need a quick login page. what do you do Use the template! But don’t feel bad—in most cases, it’s the best way to create a landing page. (If you’re still drawing blanks when using a template, check out our landing page inspiration to get creative.)

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There are many websites that make creating a login page a breeze. We will look at two of them – Unbounce and Wix.

The landing page at the top of this post was created from an existing template using Unbounce, which bills itself as a “landing page builder for merchants.”

One of the main advantages of using Unbounce is that it includes special features that are mainly aimed at converts. Another benefit of using Unbounce is that you can A/B test two versions of your landing page to see which one is more effective at improving conversion rates – bonus!

Unbounce offers you the products you need, e-mail newsletter sign-up pages, e-book downloads, online education sites, and more. offers more than 80 templates for all kinds of landing pages, including As an example at the top of this post, I’ve chosen the Click Through Minimalist Desktop Light template. Also, if you’re feeling adventurous, you can choose to start with a blank slate and start with a clean slate.

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Let’s say you want to create a landing page for a PPC lead generation campaign that works. The York template is a great place to start for this site.

Unbounce lets you customize every element of the template to suit your needs. You can change the copy, use different fonts, delete images and even move all the elements where you want. I was able to find this change in a few minutes:

It’s not a great design, but it’s not – this quick and dirty redesign took less than 10 minutes and required zero coding. Imagine what you can do in just a few hours!

Best Way To Create A Landing Page

Overall, Unbounce is a great platform for creating a landing page. It’s not free (starts at $49 per month for consumers and new businesses), but you can sign up for a free trial and get your hands dirty.

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While Unbounce is aimed at marketers hoping to drive conversions, Wix is ​​a bit more general purpose.

Wix offers several templates to get you started, categorized by business type and industry. For example, let’s say you run an e-commerce site that deals in arts and crafts.

After you select your business type, you will be presented with several templates tailored to your business type. These are some templates for online craft and hobby stores.

Now it’s time to start setting up your site. I chose the “Lil Pillow Store” template because I secretly love a pillow with a video game console controller. Shame my cat will destroy it – so I can’t have the good stuff.

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One of the biggest downsides to Wix is ​​that most of the templates can’t really be considered landing pages because most of them lack calls to actions, forms, and other elements that landing pages really need.

Another thing about Wix that will frustrate many marketers and entrepreneurs is the inability to add custom forms and other elements to the site – if you don’t have to start, you’re out of luck. This can be especially annoying if you find a template that you really like, but it’s missing a feature that you need.

In general, Wix is ​​a

Best Way To Create A Landing Page

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